Under Armour® Shoes, Backpacks, Clothing & Accessories | KicksUSA

Under Armour® Shoes, Backpacks & Clothing

Under Armour's goal when they first established was to create a new kind of athletic wear that would help athletes stay cool in extreme heat, once that was completed, they changed the game forever. Introducing their breakthrough technology of HeatGear® T-shirts in 1996. They quickly developed ColdGear® to combat cold temperatures and keep you warm in 1997, along with AllSeasonsGear® that keeps you comfortable in between the hot and cold seasons. Now, Under Armour is going head-to-head with some of the biggest companies in the industry, claiming their spot by having the MVPs in all of the 4 major US sports as signature athletes. Under Armour's sole mission is to "make all athletes better through passion, design and the relentless pursuit of innovation."

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