The UGG brand defines casual wear and has been doing it since they were founded in California in the early 80s. Now known for the classic-style boots, UGGs were originally made for men and boys. Surfers wore to keep their feet warm once they exited the water. Now UGGs are seen on the feet of women and men all over the world, and because of their comfort and simplistic look, they can be dressed up, used as snow boots, or worn as house slippers.
The UGG brand defines casual wear to a T and they have been doing it since they were founded in California in the early 80s. Known for their famous Classic style boot, UGGs were originally made for men, specifically surfers to keep their feet warm once they exited the water.
Now UGG styles are seen on the feet of women and men all over the world, and because of their comfort and simplistic look, they can be dressed up or used as house slippers. Made with quality materials, UGG embodied the relaxed, casual lifestyle found on the beaches of California, and now they are supplying that feeling around the world!
UGG is among the leaders when it comes to the ethical supply chain for consumer goods, notably for their sourcing of the UGG Grade-A Twinface Sheepskin. UGG carefully selects their materials and does not use sheepskin unless it is a byproduct of the meat industry. Bringing awareness to a great cause, UGG actively condemns the practice of mulesling.
While selecting the sheepskin, each goes through an extensive process to ensure you that it will provide the famous UGG feel. During the sourcing, UGG makes sure to look for uniformity and a flawless, fine-grained texture in every sheepskin that is selected through the process.
UGG uses a water-resistant suede in some of its outdoor boots. Offering breathable, perspiration-resistant, water-resistant, and stain-resistant properties, UGG uses a chrome-tanned Silkee Suede leather. They are finished with Scothgard™Leather Protector during the tanning and color process.
This ensures that each style, whether it’s the Bailey Bow UGG for girls, the classic tall, clogs, or wedge boots, is set to take on rain and snow.
Tredlite is one of UGG’s newest technologies. It offers a lightweight and ultra-durable outsole compound that leverages proprietary RMAT® technology, a new material compound that offers grip and rebound. Stuart Jenkins, the Senior Vice President of Innovation and Product Development at UGG had this to say about the company’s strides in innovation: “UGG is a brand that is committed to innovation.
We are constantly improving our products to bring customers the highest quality experience and unsurpassed comfort across all of our product categories. The technology that went into creating this ultra-lightweight yet exceptionally comfortable and durable outsole for Treadlite by UGG™was a natural evolution for our comfort casuals.”
UGG’s main mission with Tredlite technology is to redefine comfort by infusing traditional boots with a cutting-edge outsole. Tredlite provides five focuses in comfort: Lightweight, Cushioning, Traction, Durable, and Flexible. The next time you put on an UGG style that has Tredlite technology, you might never take it off!