When adidas launched its EQT line early in 2017, the brand reached all the way back to 1991 for inspiration. That was the beginning for this style of footwear and apparel for adidas. The idea is that these products provided the essentials for runners to perform, without adding unnecessary frills or extra weight. It was to be the “equipment” you needed to perform. Now, adidas has recreated this concept with the new EQT line, but is doing it with modern technology and style.
This iconic line has been reborn with the EQT, bringing with it elements of retro street style and modern performance that only enhances the original shoes. For these shoes, adidas reached back and brought back something that both recognizes where it came from and takes leap into the future with boost™ and Primeknit technology.
Adidas wasn’t always where it is today. There were rough times throughout its tenure in the sneaker world, and one of those was before the launch of the original Equipment line. On the brink of bankruptcy, adidas decided it was time to change up the way it approached design. One of the things the company did was hire designer Peter Moore, the mastermind behind the Air Jordan 1. Moore created the Equipment line, shortened to EQT, and described it as “Everything that’s essential. Nothing that’s not.”
That captures the true ethos of the shoes. As mentioned before, these were created to be without unnecessary features. This allowed for high performance and a streamlined, sleek design, that captured the sneaker world and helped put adidas back on the map.
In 2017, this line is back, updated with new releases such as the adidas EQT support ADV, EQT support 93/17, and EQT Support ADV Primeknit in an array of modernized colorways. Originally the EQTs came in green, white and black, but adidas has moved in a different direction, releasing colorways like the bright Turbo Red, black and a host of others.
Overall, EQTs resonate with both people looking for that nostalgic ‘90s street style look and people who are impressed with how this look has been updated with boost™ and Primeknit. The shoes are a perfectly curated mix of sport and style that is both designed for performance and for a modern look. Where other sneaker companies might take their past designs and add on, adidas made the choice to scale back to the basics.
The adidas EQTs is built to provide support and flexibility for runners, but styled to meet the standards of modern fashion. A lightweight mesh upper allows for breathability, overlays provide support and durability and the boost™ soles provide cushioning and energy for every step. It’s the perfect pair of kicks if you are looking for a lightweight, flexible, cushioned shoe for running, training or to use as casual sneakers. The focus for this silhouette was support, style and performance, and adidas did not add anything that would take away from that.
Shop KicksUSA’s iconic collection of adidas EQTs for men, women and kids, and find your perfect pair.